Despite the prevalence of the use of internet, many business owners are still hesitant to get some presence in the online world. In fact, more than 50 percent of small businesses still don’t have a website, according to the recent survey.
Many business owners think that they know their customers well, and people will still prefer their service even if they don’t have an online presence. They believe that utilizing the traditional forms of marketing, such as radio and newspaper advertising, are enough to promote their business. But “It’s just ridiculous,” says Jim Blasingame, an American small business expert and radio host. “Every small business needs a website. Period.”
Here are the reasons why:
It makes your business more accessible.
While the traditional forms of marketing are still quite valuable in terms of promotion, digital channels, such as a website and social media, are now considered the most effective ways to reach your target customers. What happens now when someone wants to buy a product (for instance, a sprinkler), that person goes online and looks through various websites to get information, easily compare prices, and conveniently order and have it delivered to home.
It gives your business an opportunity to grow.
People now are looking for ways to do things easily and conveniently, and that includes shopping. When they go online (even it’s just 3 in the morning), they expect to be able to interact with businesses that offer the product or service they need. People now don’t want the hassle of limiting their shopping to regular business hours. They want an access 24/7. If you have an online store, your customers will be able to do business with you anytime of the day. Having your own website also not only makes your business accessible to your local customers, but to all potential buyers around the world. This is very crucial if you’re thinking about expanding.
It helps your business establish a strong relationship with customers.
People generally prefer to do business with those people they know. When you have a website, you give your customers an opportunity to get to know your business better as well as the people behind them. On your site, you can write a solid “About Us” page that tells your customers who you are, what you offer, how you started, how you can help them, and so on. Giving your customers information about your business can make them feel comfortable with you. Of course when they’re comfortable, they will more likely to buy from you.
These are just a few of the benefits you can get when you create your own website. Well, if the reason why you don’t have your own site yet is because you’re not that tech savvy, then there’s no need for you to worry as there are a lot of solutions out there. You can choose to hire your own web designer, utilize the best website builder, or work with various online web building companies.
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